But before advertising about your product and services using the digital signage display, it is important to have some crucial aspects figured out beforehand. These aspects include having a specific plan, setting goals you want to achieve, to have a clear grasp on your budget, etc.
For every company that is going to use digital signage software for digital signage displays, there are some common strategies of factors they need to be aware of. These multiple strategies will help them achieve their set of goals if they follow these factors very carefully and design their digital signage display campaign accordingly.
You may already know about things like location, and daily communication that are an extremely important factors when it comes to digital signage displays. But apart from all these in this article, we will discuss several other important factors that can help in achieving the better form of outreach that your company is looking for.
Top 5 tips for Digital Signage Display
Your digital signage display content holds the same value as the location of the display screen
When digital signage displays come into play, the content of the display remains to be the main driving factor for the whole screen. It is a major aspect that we carefully decide what we want to display before choosing the location of the display. You have to know the exact content for the display screen. Here are a few points to be noted:
- If you want to display interactive content, then make sure that the people are able to access or touch the display screen.
- Your display should be near the exit point if you want to show the traffic and weather to the consumers.
- Don’t use displays with speakers in the quiet zone if you want to use audio as the part of your display content.
- If your target audience is students, then it would be a waste to use display screens in staff rooms.
Outline your goals while creating the plan. Display the content in high traffic areas and keep in mind when and where your audience will be needing the information provided in the display screens and put your digital signage display screens exactly at those locations.
Make sure your digital signage displays screens are accessible to the audience
Even if you use the largest, biggest or brightest screen as your digital signage display, you will not be able to draw anyone’s attention if it is placed somewhere that is usually unreachable. No one is going to notice your display screen.
As the general consensus goes by, the display screen should remain at the eye level or a bit above that. The reason behind showing your content through a digital signage display screen will be all for nothing if the audience is unable to interact or read your content easily. Also, beware of the overhead lights and glare from the windows. Don’t let these small things waste your whole effort and money.
Target and place your screens in particular traffic locations
In order for you to get the best out of your digital signage display screen, you need to place them in high traffic areas. These may be a very common tip, but people mostly avoid this rule because of concerns regarding the physical appearance or networks.
If a place doesn’t have enough traffic, but the set up around the screen is extremely suited, don’t bother displaying your content there because it won’t fuel your cause. Your investment would literally be wasted.
Displaying your content in places where people usually gather around or the traffic is high enough is the best way to achieve the maximum potential from your display screen. This way, the audience will get proper access to all of your content, and it will be highly beneficial for your company in the long run. Some of the places you should consider assigning the display screens would be:
- Information desks
- Elevator waiting areas
- Food courts, Cafes and Cafeterias
Small digital signage displays also have the same potential of used efficiently
Most of the companies aim for larger or bigger display screens, and in the process, they don’t think about what smaller display screens can do to help their business needs.
Remember to carefully design your content for smaller screens and try to keep your messages short yet attractive. In some areas, it is more effective to use smaller screens with less content than displaying more content on larger screens. Places like cafeterias, library stations and cubicles are the optimal places for small screen advertising displays.
Keep a personal touch in your digital signage display content
Not that you have set up both small and large digital screens, what do you think about mobile screens? If you think that you can’t reach the audience if they are not in front of your screen, it is simply not true.
You can create the message playlist and make it available for tablets and smartphones. Creating an RSS feed also would be a good idea so that the audience can access your content through the web. Lastly, you can also create an app that will give your audience the shortest possible method to keep themselves updated.
No matter what approach you decide to go along with, keeping your digital signage display convenient, readable, accessible and contemporary is very important to reach your immediate and long term goals.