If there’s one thing that the worldwide COVID-19 pandemic has shown us, it’s that being able to share important information quickly and effectively is one of our best ways to tackle an international crisis. Governments across the world have utilised everything from social media to newspaper adverts to inform the public on new rules about tackling Coronavirus.
For many countries, these strategies have paid off and for many, the most effective means of communication during the pandemic has been through using digital signage and screens. Everyone from hospitals to supermarkets have been using screens to share safety messages, to count how many people are in a building at one time, to advertise new health measure and much more.
In this blog, we’re going to take a look at four reasons why screen communication remains to be the best way to convey your message clearly and effectively, in the wake of the Coronavirus pandemic.
1. Dynamic Communication that can Adapt
As we learnt more about the pandemic, and what worked in its prevention and what didn’t, we had to rapidly change our approach and in turn, the information which we provided to our customers and our patients. Communications needed to be changed quickly and with minimal fuss and that’s exactly what screen communication excelled in. The big benefit of on-screen communication is that it can be altered instantly, responding to real-time situations and new information without dropping a beat. All it needs is for the provider to input new information and just like that, the public is provided with newer and more accurate information. This flexibility and adaptability sets digital signage apart from more rigid platforms like newspaper articles and traditional billboards for example.
2. Efficient Automation, Providing Accurate Data
Our time spent protecting ourselves from COVID-19 has shown us that accurate data is incredibly important. Knowing how to slow the spread of the disease has been vital, as has having access to the figures and stats that inform our decisions on how we develop new preventative measures. To that end, keeping those figures up to date has been essential. With the information on COVID-19 rapidly changing with every new development, the automation capabilities of presentations and digital signage can use real-time information to update your data without you even having to lift a finger. Our software at Presentation Point does just that, granting you the essential peace of mind that your presentations and your on-screen communications are providing correct, accurate and up-to-date information with every slide.
3. The Safer Way of Communicating
Throughout the pandemic, we’ve had to change how we work to ensure our own safety and that of the most vulnerable in our society. One of the biggest changes has been the transition from commuting to our regular workspaces to working in our homes, from our bedrooms, gardens and offices. It’s a safer way of doing things, and it suits working with digital signage right down to the ground. When you work with screens, you don’t need to leave your home. With our remote software, you don’t need to risk travelling to an office on public transport, you don’t need to risk the health of those who put posters and billboards up – all you need is your laptop and a stable internet connection, and you’re all set to share information in the safest way possible.
4. Easier Communication for Less
A major impact that the Coronavirus has had is on the global economy. Due to international lockdowns taking place, many businesses have lost out on valuable revenue and most have had to make cut backs on everything from office supplies to transport costs. Digital signage is a cheap and easy way to save on communication – gone are the costs spent on traditional static signage, gone are the costs of communication employees, and gone is the cost of keeping multiple communication channels open all the time. Communicating by screen is the newer, less expensive way of doing things, but it remains as potent and as high-profile as ever.
Communicating through screens has brought success for many businesses throughout the pandemic, allowing them to talk to their customers, providing important up-to-date information and protecting the public against the impact of the virus. If you think your company could benefit from a new focus on digital signage, we can help.
Or start your free trial of our iPoint or SignageTube (in the cloud) digital signage.